LIFEWTR Localized Campaign
©2022 LIFEWTR and the LIFEWTR Logo are registered trademarks.


Our bottle features “Fluid,” a short film by Alexandra Cuerdo, who describes it as “a meditation on the power of celebrating who you are.” Alexandra herself is a queer Asian writer, director, producer and author living in New York City who likes, “telling wild, colorful stories about identity, humanity, and all the ways that we can be free.”
Concept:
We highlighted elements of the video in the key visuals using similar textures, shapes, and colors to not only tie the video into the artwork displayed on the water bottle, but also make students and faculty of all communities feel celebrated and heard.Partners:
Emma Swayze, Kira LorraineKey Visuals:
The two strips aligned with the transgender flag on the bottle are designed to help epitomize it. They work together to create the essence of an equal sign to represent no matter what you identify as, we all are equals here at Penn State

Cooler Graphic & Table Tent


Bus Wrap


Social Media
Instagram is a very popular social media platform here at Penn State. We viewed this as an opportunity to make engaging posts that capture attention and draw people in.
We designed 9 Instagram Posts to be posted in a series.
These posts use similar pops of colors and textures to tie back to the artwork as well as the importance of LIFEWTR.
We designed 9 Instagram Posts to be posted in a series.
These posts use similar pops of colors and textures to tie back to the artwork as well as the importance of LIFEWTR.


